Amy Crow
Designer / Illustrator / Maker

CLIENT: Roast by Yili


CLIENT: Roast by Yili

Roast By Yili is a small independant coffee roaster based on the Gold Coast. I was approached by Yili the roaster and Naman, his rep to create their new branding coming into the new year. They had seen my work via instagram and wanted to use my illustrative ability to become the focus of the brand.

In our initial briefing, Yili wanted to communicate an honest & down to earth feel with an onus on a high quality product and service. Yili knows he offers an amazing product that people enjoy, love and keep coming back for. Yili is hands on, this business is Yili so the motive behind the work was about Yili directly giving his customers something amazing.

It was important that the style was comprehensive across all elements, the line style and simple imagery stay the same while the colour pallete changes.

Consequently, the aesthetic suits their target market and provides a visual style that is completely different from their competition. It is sophisticated, modern and youthful.